A conference identity checklist: 14 things people forget

Badge names that run long, stage screen ratios, the sign nobody ordered for the cloakroom.

By Ivan Panov · · 5 min read

Event identities fail in the details. Here are a few of the things we now check on every project:

  • The longest name on the guest list — does it fit the badge?
  • The ratio of every screen, not just the main stage.
  • Signage for toilets, cloakroom and exits.
  • A dark version of the logo for projected slides.
  • File formats each supplier actually needs.

The full checklist is something we share with every event client before production starts.

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