Parcel
( 01 — Challenge )
Where it started
Many users started a delivery but never finished booking it. The flow asked for the same information twice and hid the price until the last step.
( 02 — Approach )
What we built
We mapped the current flow, removed duplicate steps, showed the price from the start and designed a clean interface that works with one thumb.
- Flow audit
- Wireframes
- UI design
- Clickable prototype
- Developer handoff