Vitosha Run Club

A bold launch campaign for a new running community at the foot of Vitosha.

Vitosha Run Club

( 01 — Challenge )

Where it started

A new club with no audience, a small budget and a first group run four weeks away.

( 02 — Approach )

We built a simple visual idea around route lines and kilometre markers, and a three-week countdown of posts and stories.

( 03 — Result )

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[Client quote — one or two sentences about working with the studio.]

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