Nord Quarterly
( 01 — Challenge )
Where it started
After a decade in print, the magazine’s layout had grown inconsistent and hard for a small team to produce on deadline. Newsstand presence was weak, and younger readers saw it as dated.
The brief: a modern, flexible system that keeps the magazine’s character, works for long essays and photo stories, and can be produced in-house every quarter.
( 02 — Approach )
What we built
We built a 12-column grid with three page rhythms — dense news, long reads and visual stories — and paired a sharp grotesk for headlines with a readable serif for text. A modular cover system lets the editors swap image, headline and colour each issue while the masthead stays recognisable on the shelf.
- Masthead & cover system
- Grid & type scale
- InDesign templates
- Production guide