( 01 — Challenge )
Where it started
The organisers needed one visual language that would work on a phone screen, a lanyard and a 12-metre LED wall — produced by three different suppliers in six weeks.
( 02 — Approach )
What we built
We designed a simple modular system: a bold wordmark, a light-beam graphic that scales from icon to stage backdrop, and a colour code for each track. Every file was delivered as a ready-to-use template with clear specs for each supplier.
- Identity & key visual
- Badges & lanyards
- Wayfinding signage
- Stage & screen graphics
- Social media kit